I have come to the conclusion that the biggest obstacle for successful small business marketing can be managers or staff who lack digital marketing or digital literacy skills. Quite often, small business owners get stuck in a rut as they fail to research new trends and technologies and are not aware of tools that are available to them for business planning, learning new skills and marketing management.
The implementation success of a small business marketing plan depends on the skills and consistency of the staff of any particular business. In addition, it is always good to ask intelligent questions from various consultants, that?s where online and offline learning come into play. Added benefits: stimulated thinking and possible out-of-the box ideas.
Lynda.com is a knowledge portal that offers instructional books, tutorials, video training and self-paced online learning for people with different skill levels. It specializes in teaching general design and graphics principles along with the latest updates in software and digital technologies. Monthly subscription is moderately priced, different options are available. For those looking to improve their overall efficiency at the office, courses on Microsoft Office are available.
Reasonably priced, LivePlan (developed by Palo Alto Software) offers web-based business planning advice, online access to your business plan, and more than 500 complete sample business plans. LivePlan makes it easy for users to create a professional plan that will impress any audience.
Constant Contact offers email marketing and newsletter creation assistance and can be used for event marketing, online surveys as well as social campaigns. It comes with learning center training and assistance.
You also need ONGOING PASSION and COMMITMENT. Small business marketing expert John Jantsch just published an excellent book on this topic, The Commitment Engine. Special deals are available for those who purchase his new book this week!
Remember that ?Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future.? -Peter Drucker
Keep learning to keep your small business marketing engines running!
Source: http://globalofficepartners.com/2012/10/11/small-business-marketing-engine-whats-under-the-hood/
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