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- Any kind of Green Laptop or computer Bag Every single Charm.5 ...

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Phoenix Web Companies - What is Podcast?

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By: Glenda Himes

Much like offline marketing, online marketing also has techniques worth giving a shot. Now, such techniques can be tested and in the online marketing world, this testing is called A/B testing.

A/B testing is a manner of trying out two different types of campaigns and sends it out to see which one will be effective and bring more leads for your business. One way to bring leads in is thru video distribution, while another - a fast growing technique many Phoenix SEO companies use nowadays is podcasting.

You have to admit, not every one of the billion people around the world likes to read long articles or every short story there is on the internet. Some people use videos to educate themselves while others prefer a more audible way of learning. That?s why YouTube is made for video fanatics while Podcasting is created for people who like to spend most of their time listening.

What is a Podcast?

A podcast is no different than a webcast, this is simply a show that is broken into episodes and is recorded and broadcast over the web. Some types of podcasts are similar to radio shows. Their aim is to deliver information on a regular basis. Podcasts are most popular in Apple iPod and iPhone devices.

What is Podcasting?

Podcasting is an Internet based technology that is continually improving. Created to reach out to many people who are interested in a certain topic, Podcasting gives you the ability to communicate globally. Once you have uploaded your podcast on the web, people from all walks of life, from every corner of the world, can have access to it. By looking at this, you can also see that the transformations of many old different types of media are ongoing. From billboards, TV ads and magazines to SEO marketing or Internet marketing, and now from live radio shows to podcasting. Podcasting is indeed the new face of radio journalism in the internet.

How can Podcasting help many businesses around the world?

Podcasting is a form of building brand reputation. Some businesses will not make a Podcast if they know they will not gain anything from it. Podcasting heightens the exposure of your website. Remember that you are also informing your listeners what your website is, and your company name, which in fact is very helpful once they find your podcasts interesting.

Conclusion

Podcasting is a form of reaching out to those people who want to learn something about a certain type of topic. Indeed, it is one of the fastest growing types of Phoenix SEO techniques that everyone can take advantage of. The world and business around the internet has been growing enormously and it is for everyone to take advantage of while it is still piping hot.

Author Resource:->??For your Web Design Phoenix needs, PrimeView offers more than a decade of experience in creating award winning websites, as well as Arizona SEO to help your site rank higher in the SERPs.

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LEGEND Triple Aspect music review by Warthur

2 stars In principle, the idea of a fusion of neopagan folk music and Pendragon-inspired neo-prog (with a touch of Genesis and early Marillion here and there) sounds really good to me. Unfortunately, I find the execution as offered by Legend on Triple Aspect to lack something. Perhaps it's the lyrics, which are just as shallow, unimaginative and preachy as the more tiresome sort of Christian rock lyrics tend to be, or perhaps it's their delivery - vocalist Debbie Chapman has a decent but not exceptional singing voice which isn't helped by the somewhat muddled mix. Or possibly its a more general problem - the neo-prog-by-numbers musical backing, for instance, or the rather mediocre production job the album has. Either way, it just doesn't wow me - certainly not to the extent that I'm prepared to proclaim it an overlooked classic of the genre.

Warthur | 2/5 |

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GE Citizenship ? GE WattWise Mobile App Helps Restaurants Cut ...

SOURCE: General Electric (GE)

DESCRIPTION:

Cutting costs and shrinking your carbon footprint can start with changing a few light bulbs. That?s the idea behind WattWise, a GE Capital mobile application designed to help franchise restaurant operators regulate and reduce their energy costs from lighting quickly and conveniently on their mobile devices.

Running a franchise restaurant can be energy-intensive. According to the 2011 Chain Restaurant Industry Review, restaurants spend up to five times more on utilities than other commercial businesses. Lighting accounts for 13% of a restaurant?s total energy usage. And many franchisees are small-to-medium sized businesses, without the resources to conduct full-scale energy audits of their own.

When it came time to test the WattWise application, GE Capital?s Access GE team reached out to Wendy?s franchise owner and long-time customer Junior Bridgeman to see if it could improve his margins and cut his energy usage.?? Access GE focuses on ways to shares tools, resources, insights, and learnings to help GE Capital customers tackle some of their most pressing business challenges. Engagements can vary from best practice sharing sessions and customized workshops to extended coaching sessions that may continue for several months.

GE Capital took a close look at Bridgeman?s lighting costs. Using the WattWise app, GE Capital conducted lighting audits at two of Bridgeman?s Wendy?s restaurants. WattWise recommended changes to the restaurants? existing lighting solutions, explained the potential energy savings, and outlined the total expected cost to implement these changes.

The WattWise tool helped Bridgeman to identify an average energy savings of more than $500 per location. Expanded to include all of Bridgeman?s Wendy?s locations, this could result in a cost savings of over $80,000 a year.

?A simple system like this for improving light bulbs can directly impact an operator?s bottom line over the long run,? says Chris Armbruster, vice president of franchise development for Yum! Brands subsidiary Taco Bell. ?WattWise is a great way to save money and be environmentally conscious at the same time.?

Through tools like WattWise, GE Capital is delivering on GE?s commitment to create value by enabling customers to cut costs and reduce their environmental impacts.?

Tweet me: .@GeneralElectric WattWise Mobile App Helps Restaurants Cut Costs?and Carbon http://3bl.me/mse77n

Contact Info:

Roy Guo
citizenship@ge.com
http://www.gecitizenship.com

KEYWORDS: Eco-Living, Consumption & Travel, Energy, Environment, Food & Farming, Technology. Innovation & Solutions, lighting, wattwise, GE, carbon footprint, Savings, GE Capital

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মঙ্গলবার, ২৯ মে, ২০১২

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Military Divorce: What It's Like To Split From Your Military Spouse

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James scores 32 as Heat run past Celtics in Game 1

Miami Heat's LeBron James (6) drives to the basket against Boston Celtics' Paul Pierce (34) during the first half of Game 1 in their NBA basketball Eastern Conference finals playoffs series, Monday, May, 28, 2012, in Miami. (AP Photo/Lynne Sladky)

Miami Heat's LeBron James (6) drives to the basket against Boston Celtics' Paul Pierce (34) during the first half of Game 1 in their NBA basketball Eastern Conference finals playoffs series, Monday, May, 28, 2012, in Miami. (AP Photo/Lynne Sladky)

Miami Heat's LeBron James (6) shoots over Boston Celtics' Paul Pierce (34) during the first half of Game 1 in their NBA basketball Eastern Conference finals playoffs series, Monday, May, 28, 2012, in Miami. (AP Photo/Lynne Sladky)

Miami Heat's Dwyane Wade (3) and Lebron James, right, defend Boston Celtics' Paul Pierce (34) during the second half of Game 1 in their NBA basketball Eastern Conference finals playoffs series, Monday, May, 28, 2012, in Miami. The Heat won 93-79. (AP Photo/Lynne Sladky)

Miami Heat's Shane Battier reacts after scoring a three point basket during the second half of Game 1 in their NBA basketball Eastern Conference finals playoffs series against the Boston Celtics, Monday May, 28, 2012, in Miami. (AP Photo/Lynne Sladky)

Miami Heat's Ronny Turiaf (21) blocks a shot by Boston Celtics' Brandon Bass (30) during the second half of Game 1 in their NBA basketball Eastern Conference finals playoffs series, Monday May, 28, 2012, in Miami. (AP Photo/Lynne Sladky)

(AP) ? The way LeBron James and Dwyane Wade are rolling right now, one bad quarter is hardly too much for the Miami Heat to overcome.

And with that, the Heat are three wins away from another trip to the NBA finals.

James scored 32 points and grabbed 13 rebounds, Wade scored 10 of his 22 points in the fourth quarter and the Heat beat the Boston Celtics 93-79 on Monday night in Game 1 of the Eastern Conference finals.

"One down. And they still have an opportunity in Game 2 to accomplish what they want to," Heat coach Erik Spoelstra said, referring to how Boston can still grab home-court advantage by winning Game 2. "At times it was a strange game. Some good runs, both teams. We felt we could have played better and I'm sure they felt the same thing. But we found a way to grind it."

Shane Battier, playing in the conference finals for the first time, had 10 points and 10 rebounds for the Heat, who wasted an early 11-point first-half lead, then gave up 35 second-quarter points before running away to break a halftime tie ? getting going with a 9-2 run early in the third.

Miami outrebounded the Celtics 48-33, blocked 11 shots and didn't trail at any time.

"A block is like a dunk," Wade said. "It gets your team going."

Kevin Garnett had 23 points and 10 rebounds for Boston, which got 16 points, nine rebounds and seven assists from Rajon Rondo and 12 points from Paul Pierce. Ray Allen shot just 1 for 7 from the floor for Boston, which was outscored by 10 in the first quarter and 11 in the third.

"On the road, you can't have two quarters of lulls," Celtics coach Doc Rivers said.

Game 2 is Wednesday night in Miami.

And while both sides would say there's a long way to go in this series, Game 1 winners have a decided edge in any best-of-seven, the conference final being no exception. In the most recent 10 postseasons, teams with 1-0 leads in conference finals have advanced 15 out of 20 times.

James and Wade scored 197 points in the final three games of Miami's second-round series with Indiana, all those games being Heat wins. The momentum carried over into Game 1 with the Celtics.

"We get a lot of the press, we get a lot of the headlines," James said. "But our teammates, they do everything to help us win ball games."

It's the third straight year the Heat and Celtics have met in the playoffs, and the third straight year James has seen his postseason path go through Boston ? the first of those matchups coming in 2010 in his final run with Cleveland.

Each of those came in the first or second rounds, not this close to the NBA finals. And yes, the rivalry seems to be heating again.

"They're home, they're comfortable and when you're comfortable you do things like that," Garnett said, suggesting that Miami was showboating at times down the stretch. "We have to show them to take them out of their comfort zone. We've got to fight a lot harder."

Last season's Miami-Boston series ended with James scoring the final 10 points of Game 5, and the start of this year's matchup had him putting on another offensive display.

He had 13 points in the first quarter ? two more than the entire Celtics roster ? and Miami ran out to a 21-11 lead after the opening period. Garnett made three of his four shots in the quarter, while everyone else in Boston green was 2 for 16 from the floor.

"I thought they were ready to play," Rivers said. "I'm talking about Miami. I thought we kind of joined the game."

The 11 points matched the lowest output by any team in the opening quarter this postseason. The other team to manage that few was San Antonio, which then dropped 32 on the Los Angeles Clippers in the second quarter of their game on May 19.

The Celtics' response was even better.

Boston scored 35 in the second quarter, erasing what was an 11-point deficit early in the period by scoring 27 points in the final 8:46 of the half to pull into a 46-all tie. Rondo, Garnett and Pierce combined to score 23 points in the quarter, looking absolutely vintage, near-perfect offensive execution getting to Miami time and time again.

And the Celtics' comeback happened even while they got hit with three technical fouls in the second quarter, plus Allen missing four first-half free throws ? matching his career-worst for an entire game.

"We may never see that again," Rivers said.

In the end, it went down as merely a one-quarter lapse for Miami.

Another technical foul, this one on Rondo, came in the third quarter, likely born from frustration as the Heat started to roll again.

With the game tied at 50, Rondo missed three shots in a 31-second span early in the third, the last of those getting blocked by Battier ? who hit a 3-pointer 11 seconds later. It started a 9-2 Miami burst, including a touchdown pass from Wade to James ? Wade grabbed the rebound of a miss by Pierce, spun and delivered a 90-foot pass to the reigning MVP ? for an easy score.

"We knew at halftime we hadn't played our best basketball," James said. "So we just had to stop making the mental mistakes and start to play the way we're capable of playing."

And that's what happened.

Miami led by as many as 13 late in the third, before taking a 72-61 lead into the fourth. James scored 10 more in the third, Boston went cold again, shooting just 27 percent in the period, and Wade's left-handed bullet pass into the lane set up Joel Anthony for a dunk that pushed the Heat lead to 15 with 10:13 remaining.

Pierce was 5 for 18. Rondo shot 8 of 20. Ray Allen was 1 for 7 from the floor and 3 for 7 from the foul line ? missing four free throws for just the third time in his 1,270 career regular-season and playoff games.

"We kept fighting," Rondo said. "It wasn't pretty. We missed four or five layups, a bunch of free throws. That being said, we were tied at halftime but we just didn't come out with the right mindset in the second half."

Miami did and takes a 1-0 lead into Game 2 as its reward. But James said he knows Boston is far from done.

"I look at them as a top opponent, as a top contender and a competitive group ... a championship-caliber team," James said.

NOTES: Spoelstra is now 6-0 in Game 1s at home. ... James passed Sam Jones (2,909) for 22nd on the NBA's playoff scoring list with a layup late in the first quarter, and Garnett passed Dirk Nowitzki (1,314) for 22nd on the league's postseason rebound list. ... The Heat left the floor at halftime with a 48-46 lead, then had two points by Anthony taken off after a lengthy review showed he had a basket after the shot clock expired. ... Miami F Chris Bosh did a light pregame workout, but still remains out indefinitely with a lower abdominal strain. He was on the Heat bench for the first time in Miami's last six games.

Associated Press

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How to Buy the Perfect Travel Insurance Plan for Your Trip ? Dream ...

How do you know which travel insurance plans suits your needs? No two trips or people are exactly alike, needs and concerns vary from person to person and trip to trip. You might be concerned about a family member becoming ill and causing you to cancel your long awaited vacation. Another person might be concerned about weather conditions that could affect travel, or financial insolvency of a travel supplier and so forth. Different trips, different people, may all have different needs! Don?t be concerned, because selecting the right trip insurance plan is as easy as one, two, three.

Step 1 ? Determine Which Coverages Are Important to You
In reviewing plans, look for the provisions listed in the certificate of coverage to be sure you are covered for the items, which are important to you. These could include Cancellation protection due to Sickness or Injury, coverage for financial insolvency of a travel supplier, terrorism, weather delays or cancellations. Are you concerned about loss or delay of your baggage, travel delays or incurring medical expenses while traveling? All of these coverages are typically included in a good travel insurance plan.

Step 2 ? Compare Travel Insurance Plans Side-by-Side
Many consolidator or comparison sites give you 50 different policies to choose from when you enter your quote data. This makes it very difficult to narrow down the coverage you want to fit your budget. With tripinsurance.com you can compare travel insurance policies side-by-side in an easy to understand format. Travel insurance provisions and features are included for every plan offered and the travel insurance policies are organized into 3 categories, Good, Better and Best for easy comparison. Each insurance company has provided a policy for each coverage group. The Good policies are perfect for persons looking for basic protection at an economical price. Better plans provide a good combination of coverage and price, and fit the needs of most travelers. The Best plans offer the most extensive coverage and include features such as Cancel for Any Reason. Detailed side-by-side comparisons help you easily select the right coverage for your budget.

Step 3 ? Buy Travel Insurance with Confidence
Buy from reputable travel insurance companies, and from a website that is licensed to sell insurance in the state where you live. By law, they should have their license listed on the website. When you purchase a plan from TripInsurance.com, you can buy your travel insurance policy with confidence because all of their trip insurance plans are underwritten by leading travel insurance companies with many years of experience providing travel insurance policies to the public. When you buy travel insurance direct from TripInsurance.com, you save money, 40% or more over policies offered from other travel insurance comparison sites. All of their travel insurance plans include a 10 day ?free look? period, giving you time to review the purchased plan and cancel the policy if you are not satisfied.

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Get the Best Health Benefits from Massage Therapy

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Massage is a best way to lighten up and relax the body muscles. Any massage therapy has now proven to be the best means to return many health benefits. A massage can also improve the mental stability by reducing the physical burden. Nowadays, lots of health and fitness centers tend to offer massage treatment programs that are performed by skilled and experienced masseur or masseuse.

The majority of health problems crop up when the regular blood flow is restricted in the vessels. In such cases, the heart cannot drive the blood capably and eventually causes health problems affecting other organs, muscles and the body skin. Blood is a main carrier of oxygen in a human body and without it, different body parts start to deflate.

A massage therapy helps to sustain the blood circulation at normal levels in a body.

The massage therapists are well trained to apply suitable pressure all over the body. Most of the people tend to feel a bit discomfort in their very first massage session, but there is nothing to worry. Just stay calm and let your therapist do his/her job. After the completion of the session, you?ll experience the ultimate comfort and relaxation in your body. Your tendons and muscles would be more unstrained than ever.

As the massage improves the circulation of blood, your brain gets the right quantity of blood for its proper functioning, this in turn improves your thinking ability. A massage therapy is an exceptional way to perk up the brain function too. A number of different massages are involved in one treatment session. Some of the massage therapies make use of special exotic oils with aroma to help you relax. Some of the therapies focus and massage of a single body part, whereas others perform on the whole body.

Normally, the fitness center offer different kinds of massage therapies, which might confuse you a little, especially while choosing a suitable treatment for you. You can consult your therapist, in order to get the accurate therapy, which will help you in future. You can also try out a specific massage type at your first visit and the remaining in the following sessions. Besides, the consultant would suggest the finest massage program for you depending on your health issues.

A massage treatment can take up to 30 minutes or a little more time. It will be best for you to let your masseur or masseuse decide your massage timings, as they know the best. It is true that the massage relaxes your body and mind, but if you are too intense about your troubles, you will not be able to get the full benefits out of your therapy. Take a minute or two to get your problems off your mind and be ready for the treatment.

All the massage treatments offer a large number of health benefits. If you are on any kind of medication, then it is recommended that you do not stop taking your pills and also opt for massage treatment sessions. Both, your medications and a massage therapy will do well to your health in a much faster manner.?

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শনিবার, ২৬ মে, ২০১২

Kids raise $10,000 for family of clerk set on fire

By Amanda Fitzpatrick, NBCDFW.com

GARLAND, Texas -- High school students have raised $10,000?for the family of?a convenience store clerk, known as "Grandma" to?many in the Garland community, who was set on fire during a robbery attempt.

Nancy Harris, 76, died Friday night, nearly a week after the attack at the Fina gas station where she worked in South Garland.

On Saturday,?students from South Garland High School?returned to the place of the attack to hold a car wash and raise money for her family.


Read the original report at NBCDFW.com

"I was just devastated. Its kind of outlandish that someone would go out of their way to do this,"?said Dylan Stooksberry, president of the school's student council. "To have that happen to someone who you know, to?a face that you know, to a friend, it's devastating."?

"It hurts deep down and honestly if someone is going to go out of their way to do something bad like that, I am going to go out of my way to do something nice," said Stooksberry.

The Fina gas station is just a block from their school. Many students, like DJ Valderrama, personally knew Harris.

"I came in the gas station and she showed me so much kindness by giving me a free drink,"?Valderrama said. "Whenever somebody shows you that kind of kindness if affects your life, really."

Watch the most-viewed videos on msnbc.com

Despite the tragedy on Sunday at the Fina gas station, many students told NBC 5 that the incident has brought the community closer together.

Many?hoped this fundraiser will help honor Harris.

"I know Ms. Harris is looking down on us right now, I know she is happy," said Valderrama.

Matthew Johnson is charged with attempted capital murder in connection with this case. Those charges could be upgraded because Ms. Harris has died.

More content from msnbc.com and NBC News:

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Petrol price hike: No instant solutions, says Oil Minister Jaipal Reddy

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IT Security Blog. Mitigating Risks. Enabling Business Strategies. W ...

I?ve been at EMC World all this week in Las Vegas, May 21-24.? As an Information Security practitioner, I love it when I see and hear CEOs, VPs, and Business Unit heads, naturally weave security into their presentations and talks, just like any other fundamental element of delivering effective information solutions.? I saw this routinely from industry leaders all this week at EMC World.

Picture1Yesterday, I watched a great discussion between EMC?s CISO, Dave Martin, and EMC?s CIO Sanjay Mirchandani, where they exchanged ideas and innovative approaches to deploying EMC?s own internal IT applications securely to mobile devices.? It was one of many examples I saw, where it was clear that organizations are increasingly viewing Information Security strategies as a fundamental element in delivering information solutions and business value.

That said, certainly Information Security remains for most organizations a necessary evil and often considered so late in the game, that security has to be bolted on or worse, traded off at the last minute in an uninformed manner.? Often this is due to the fact that most organizations, don?t have a formal Information Security Management System, which I will talk about in a future blog.? However, this week's conference certainly gives me a good sense of optimism that business leaders are beginning?to?truly appreciate that Information?Security is critical to their business strategies and solutions.

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Nearly 21M viewers for 'Idol' finale a new low

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বৃহস্পতিবার, ২৪ মে, ২০১২

Obama officials press Senate to ratify sea treaty (reuters)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, RSS Feeds and Widgets via Feedzilla.

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Gingrich to appear at Trump fundraiser for Romney

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My Snoring Answer Professional review: Will It Provide You a ...

Snoring is a huge difficulty. It not only bothers other folks in the space, but it also impacts the overall health of the man or woman snoring. This is why it truly is inescapable that a resolution be identified. In a variety of My Snoring Solution assessments, it talks about making use of a jaw supporter to conquer snoring at evening. They say it is protected to use and will not contribute to additionally difficulties, creating it some thing to appear into.

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The product is realistically a jaw supporter that is positioned on the head while sleeping to always keep a person from snoring. It holds the decrease jaw up in an upward manner. This raises the three proportional distances involving the air passage, decreasing the fragile tissue palpitation and air pace heading through. The system was produced from science.

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Windows 8 Boots So Fast You Can't Access the Boot Menu [Windows 8]

Windows 8 boots so blisteringly fast that it theoretically gives you only 200 milliseconds to access the boot menu. Fortunately, Microsoft has gone to the trouble of designing a whole new Boot Options menu so you don't have to punch F8 like a crazy person. More »


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GameFly to begin publishing smartphone apps, will launch its own Android game store

ImageHaving already made headway into the digital frontier last year, video game subscription service GameFly is now ready to expand its sphere of influence into the world of mobile. The company's aspiring for greatness, announcing this morning that it plans to begin publishing iOS and Android titles as early as this summer. And that's not all, folks: we can expect to see the GameFly GameStore, a gaming-oriented competitor to the Play Store and Amazon AppStore, sometime this fall. In addition to its goal of being the biggest and baddest kid on the block, GameFly intends to don the role of philanthropist, setting aside a fund to assist struggling devs who might just need a few extra bucks to finish the next mobile masterpiece. If you fall in this category, the company's already accepting submissions, so read through the press release below to get all the necessary details.

Continue reading GameFly to begin publishing smartphone apps, will launch its own Android game store

GameFly to begin publishing smartphone apps, will launch its own Android game store originally appeared on Engadget on Wed, 23 May 2012 13:18:00 EDT. Please see our terms for use of feeds.

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New species top 10 list: Underworld worm, walking cactus creature, blue tarantula, sneezing monkey, and more

ScienceDaily (May 23, 2012) ? The International Institute for Species Exploration at Arizona State University and a committee of scientists from around the world announced their picks for the top 10 new species described in 2011. This is the fifth year for the top 10 new species list, which was released May 23 to coincide with the anniversary of the birth of Carolus Linnaeus, the Swedish botanist who was responsible for the modern system of plant and animal names and classifications.

On this year's top 10 new species list are a sneezing monkey, a beautiful but venomous jellyfish, an underworld worm and a fungus named for a popular TV cartoon character. The top 10 new species also include a night-blooming orchid, an ancient walking cactus creature and a tiny wasp. Rounding out this year's list are a vibrant poppy, a giant millipede and a blue tarantula.

"The top 10 is intended to bring attention to the biodiversity crisis and the unsung species explorers and museums who continue a 250-year tradition of discovering and describing the millions of kinds of plants, animals and microbes with whom we share this planet," said Quentin Wheeler, an entomologist who directs the International Institute for Species Exploration at ASU.

Members of the international committee who made their selection from more than 200 nominations look for "species that capture our attention because they are unusual or because they have traits that are bizarre," said Mary Liz Jameson, an associate professor at Wichita State University who chaired the international selection committee. "Some of the new species have interesting names; some highlight what little we really know about our planet," she said.

Images and other information about the top 10 new species, including the explorers who made the discoveries and recorded them in calendar year 2011, are online at http://species.asu.edu. Also at the site is a Google world map that pinpoints the location for each of the top 10 new species. This year's top 10 come from Brazil, Myanmar, the Dutch Caribbean, South Africa, Papua New Guinea, Spain, Borneo, Nepal, China and Tanzania.

Describing the discoveries

Sneezing monkey: Since 2000, the number of mammals discovered each year averages about 36. So it was nothing to sneeze at when a new primate came to the attention of scientists conducting a gibbon survey in the high mountains of Myanmar (formerly Burma). Rhinopithecus strykeri, named in honor of Jon Stryker, president and founder of the Arcus Foundation, is the first snub-nosed monkey to be reported from Myanmar and is believed to be critically endangered. It is distinctive for its mostly black fur and white beard and for sneezing when it rains. A video of this species in on YouTube at http://www.youtube.com/watch?v=d1VuRvRv_UU.

Bonaire banded box jelly: This strikingly beautiful yet venomous jellyfish looks like a box kite with colorful, long tails. The species name, Tamoya ohboya, was selected by a teacher as part of a citizen science project, assuming that people who are stung exclaim "Oh boy!" A video of the species, which has been spotted near the Dutch Caribbean island of Bonaire, is on YouTube at http://www.youtube.com/watch?v=PcraphPLAxY.

Devil's worm: Measuring about 0.5 millimeters (1/50 or 0.02 inches) these tiny nematodes are the deepest-living terrestrial multicellular organisms on the planet. They were discovered at a depth of 1.3 kilometers (8/10 mile) in a South African gold mine and given the name Halicephalobus mephisto in reference to the Faust legend of the devil because the new species is found at such a depth in the Earth's crust and has survived immense underground pressure as well as high temperatures (37 degrees Celsius or 98.6 degrees Fahrenheit). According to its discoverers, carbon dating indicated that the borehole water where this species lives had not been in contact with Earth's atmosphere for the last 4,000 to 6,000 years.

Night-blooming orchid: A slender night stalker is one way to describe this rare orchid from Papua New Guinea whose flowers open around 10 at night and close early the next morning. It was described by scientists from the Royal Botanic Gardens, Kew and Leiden University, who named it Bulbophyllum nocturnum from the Latin word meaning "at night." It is believed to be the first night-blooming orchid recorded among the more than 25,000 known species of orchids.

Parasitic wasp: Ants beware! This new species of parasitic wasp cruises at just one centimeter (less than half an inch) above the ground in Madrid, Spain, in search of its target: ants. With a target in sight, the teensy wasp attacks from the air like a tiny dive bomber, depositing an egg in less than 1/20 of a second. A video of the wasp, named Kollasmosoma sentum, dropping an egg on its target is on YouTube at http://www.youtube.com/watch?v=bpMGhGMWaTA.

SpongeBob SquarePants mushroom: Named Spongiforma squarepantsii, after the cartoon character SpongeBob SquarePants, this new fungi species looks more like a sponge than a typical mushroom. One of its characteristics is that its fruiting body can be squeezed like a sponge and bounce back to its normal size and shape. This fungus, which smells fruity, was discovered in forests on the island of Borneo in Malaysia.

Nepalese autumn poppy: This vibrant, tall, yellow poppy found in Nepal may have gone undescribed because of its high mountain habitat (10,827 to 13,780 feet). Named Meconopsis autumnalis for the autumn season when the plant flowers, there is evidence that this species was collected before but not recognized as new until intrepid botanists collecting plants miles from human habitation in heavy monsoon rains made the "rediscovery."

Giant millipede: A giant millipede about the length of a sausage bears the common name "wandering leg sausage," which also is at the root of its Latin name: Crurifarcimen vagans. The species holds a new record as the largest millipede (16 centimeters or about 6.3 inches) found in one of the world's biodiversity hotspots, Tanzania's Eastern Arc Mountains. The new species is about 1.5 centimeter (0.6 inch) in diameter with 56 more or less podous rings, or body segments bearing ambulatory limbs, each with two pairs of legs.

Walking cactus (lobopod fossil): Although this new species looks more like a "walking cactus" than an animal at first glance, Diania cactiformis belongs to an extinct group called the armoured Lobopodia, which had wormlike bodies and multiple pairs of legs. The fossil was discovered in Cambrian deposits about 520 million years old from southwestern China and is remarkable in its segmented legs that may indicate a common ancestry with arthropods, including insects and spiders.

Sazima's tarantula: Breathtakingly beautiful, this iridescent hairy blue tarantula is the first new animal species from Brazil to be named on the top 10 list. Pterinopelma sazimai is not the first or only blue tarantula but truly spectacular and from "island" ecosystems on flattop mountains.

Why a top 10 new species list? "The more species we discover, the more amazing the biosphere proves to be, and the better prepared we are to face whatever environmental challenges lie ahead," said the institute's Wheeler, who also is a professor in ASU's School of Sustainability and its School of Life Sciences.

"It is impossible to do justice to the species discoveries made each year by singling out just 10. Imagine being handed 18,000 newly published books packed with fantastic information and stories and before having the opportunity to read them, being asked to pick the best 10," Wheeler said. "With the help of an international committee of experts we do the best we can by picking those with flashy jackets, surprising titles and unexpected plot lines in an effort to draw attention to the whole lot.

"There are many reasons to discover and describe species, and draw attention to this work. Perhaps most obvious is environmental: Unless we know what species exist to begin with, we are powerless to detect, track or mitigate losses of biodiversity," said Wheeler. "Another is biomimetics, turning to species for clues about new and sustainable ways to meet our needs for survival, materials and designs. There is also an intergenerational ethical imperative for species exploration. Because human population levels and activities are driving extinctions, we owe to humans who follow to explore and document our flora and fauna.

"Each species provides a unique chapter in the history of life and unless we discover them now, we stand to lose an enormous amount of irreplaceable evidence about our own origins and relatives," said Wheeler, who is one of an international group of 39 scientists, scholars and engineers who provided a detailed plan in the March 30 issue of the journal Systematics and Biodiversity to chart 10 million species in less than 50 years, and called it a necessary step to sustain the planet's biodiversity.

Marking the May 23 birth of Linnaeus

The annual top 10 new species announcement commemorates the anniversary of the birth of Carolus Linnaeus, who initiated the modern system of plant and animal names and classifications. The 300th anniversary of his birth on May 23 was celebrated worldwide in 2007.

Since Linnaeus initiated the modern systems for naming plants and animals in the 18th century, nearly 2 million species have been named, described and classified. Scientists estimate there are between 8 million and 100 million species on Earth, though most set the number between 8 million to 12 million.

The list of the top 10 new species is issued annually by ASU's International Institute for Species Exploration as part of its public awareness campaign to shine attention on biodiversity and the field of taxonomy. Previous top 10 lists are online at http://species.asu.edu.

Taxon experts pick top 10

"The top 10 new species is all about exploration and discovery," said committee chair Jameson, "and learning more about our planet. Lewis and Clark's discoveries included the pronghorn antelope, prairie dog and prairie rose -- 250 species altogether. But our job is far from over. We need the help of citizens and scientists alike to meet this grand challenge."

Nominations for this year's top 10 list were invited through the species.asu.edu website and also generated by institute staff and committee members.

"We had well over 200 new species nominated this year, and from those, we picked some fascinating "critters," said Jameson.

"Members on the committee come from many places around the world and from many backgrounds, so we bring our own biases to the process; some of us like photosynthesizers, some like predators, some like ocean dwelling critters," she said.

"Committee members had complete freedom in making their choices and developing their own criteria, from unique attributes or surprising facts about the species to peculiar names," Wheeler noted. "I deeply appreciate the taxon experts who gave their knowledge and time to select this year's top 10. By sharing their passion for exploring the biosphere and discovering species, they spread the recognition and appreciation of the critical roles played by taxonomy, botanical gardens and natural history museums in biodiversity exploration and conservation."

In addition to Jameson, a scarab expert, other members on this year's committee included Philippe Bouchet, a marine life expert at the French National Museum of Natural History; Meg Daly, an expert in sea anemones at the Department of Evolution, Ecology and Organismal Biology, Ohio State University; Peter K?mpfer, who expertise is bacteria, Institut f?r Angewandte Mikrobiologie, Justus-Liebig-Universit?t Giessen; Niels Peder Kristensen, an expert in Lepidoptera and basal hexapods at the Natural History Museum of Denmark, Zoologisk Museum, University of Copenhagen; James Macklin, an expert on hawthorns and blackberries at the Agriculture and Agri-food Canada; Ellinor Michel, a mollusk expert at the Department of Zoology, Natural History Museum, London; John Noyes, a chalcidoid wasp expert at the Department of Entomology, Natural History Museum, London; Alan Paton, who is an expert on mints at the International Plant Names Index and Royal Botanic Gardens, Kew, UK; Andrew Polaszek, an expert on Hymenoptera (parasitoid wasps) at the Department of Entomology, Natural History Museum, London; Gideon F. Smith, an expert on succulent plants at the Biosystematics Research and Biodiversity Collections, South African National Biodiversity Institute; Antonio Valdecasas, a water mite expert at the Museo Nacional Ciencias Naturales, Madrid, Spain; and Zhi-Qiang Zhang, a mite expert at the New Zealand Arthropod Collection, Landcare Research.

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মঙ্গলবার, ২২ মে, ২০১২

Lingerie clerk says she was fired for being 'too hot'

Brendan Mcdermid / Reuters

Lauren Odes and her attorney Gloria Allred (R) speak at a news conference in New York, May 21, 2012. Odes is suing her former employer, claiming she was dismissed for dressing too provocatively.

By Eve Tahmincioglu

The website for a Manhattan lingerie boutique called Native Intimates has a photograph of a well-endowed woman pushing her breasts together. So, it?s odd that an employee of the shop is claiming she was fired for being ?too hot.?

But that?s exactly what Lauren Odes is alleging.

?When I was first told that I was ?too hot? and that my breasts were too large I was shocked,? said Odes in a statement released Tuesday. Her sexy appearance, she said, got her a pink slip from an employer who sells intimate apparel much sexier than your basic slips.

Not surprisingly her story is getting a lot of media attention thanks in part to the celebrity lawyer representing her, Gloria Allred, who held a press conference Monday about the allegations. Allred has taken on many high profile and controversial discrimination cases in her day, including the case of a banker who claimed in 2010 she was fired for being too sexy.

In Odes? case, however, the work environment would seem a bit more conducive to a little cleavage.

Odes began working for Native Intimates on April 24 handling data entry and shipping tasks, but by May 1 she was out of a?job. She alleges her supervisors told her that her choice of clothing was disliked by the company?s owner, an Orthodox Jew.

In a statement, Allred said a complaint has been filed with the Equal Employment Opportunity Commission in New York claiming Odes ?was simply fired for being attractive and for not conforming to the religious strictures imposed by top management, apparently for having female body parts, despite having ably performed her professional duties.?

A woman reached by phone at Native Intimates would only say: ?We?re not interested in giving a comment.?

A spokeswoman for the EEOC would not comment on the complaint.

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Odes is alleging two types of?discrimination:?one based on gender and another based on religion.

Being too hot is not a protected category under the nation?s labor laws, but being terminated because you?re a woman or for religious bias is a legal no-no.

It?s unclear exactly why Odes was fired, but what is clear is employers have a lot of latitude in?restricting what their employees can wear.

?All companies, regardless of whether they?re selling lingerie or whatever, are permitted to have and enforce dress codes that an owner sees as appropriate,? said Keisha-Ann G. Gray, an employment attorney for Proskauer, a law firm that represents employers. ?They are permitted to require their employee to dress conservatively,? she noted, if it?s applied equally among workers of different genders, religions, and races.

Odes said she asked about a dress code when she was hired. She said she was told to look around and see what everyone else was wearing. "The dress varied from very casual athletic wear to business dress,? she said.

She also claimed she was wearing ?very covered up attire? but it was her body that was the target of her employer?s disdain. She said that?at one point a female employee suggested that she?consider taping down her breasts.

Women are often held to a double standard at work when it comes to their appearance, said Anne York, associate professor of economics at Meredith College?s School of Business in Raleigh, N.C.

While a supervisor may have thought she might turn off customers, she said, a well-endowed woman would seem like the perfect fit for a lingerie business.?

Parking spaces in New York City can be hard to come by, as evidenced by the 12 by 23-foot spot in Greenwich Village currently on sale for a cool million.

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